Presentation & Elevator Principle

(Life is long, but only a few steps are critical)

(Our life is a series of ‘self-presentations’ or ‘self-promotions')

(Our success of life is built on a series of successful ‘presentations’)。

On a person's life-impact 'critical moment' (Critical Moments) What problem? Let us recall the fate of the moment changed our life that it:
Because hungry or wet diapers and crying loudly
After babbling recite nursery rhymes to his family
Report to the dance teachers and parents at kindergarten
In the class read their writing to the teacher and classmates during elementary school
When faced with the examiner playing piano grading test
Faced with Professor university graduation thesis
Apply for admission interviews to foreign universities
Talk to your lover Passions
Participate in the company's favorite job interview
Reporting to the company's management
Do technical training for new employees
And his boss talk in Performance
Behalf of the company to introduce the company comptroller

……

For white-collar occupation most importantly, how you meet the big boss presented. Big boss usually do not have much time for little people. And you happen (fortunately or unfortunately) above an elevator with him, or sitting in the same car, or took a plane, etc., in this rare and short time, you are able to articulate a clear, logical and clear, comprehensive and accurate and project work and naturally without carving describe it? If the answer is yes, you are more chances that you will be faster into the success.

McKinsey "elevator rule" is to say in this situation. Time you and your team spent a month to finish a brand proposal is presented to the Party boss today reporting day. Your partner and sandwiching thick materials, carrying a large laptop stepped into the elevator door, press the 20th floor conference room of the Party elevator buttons. Then you get the message because the temporary Party boss there are events, not to participate in the vocabulary. But fortunately this time party boss stepped into your elevator, and you go on. Unfortunately, he needs to meet the 15th floor of the building. At this point you know, whether the party endorsed the proposal is the key to the big boss would recognize your proposal. At this point, you have no other choice, you must arrive before the 15th floor in 30 seconds to tell him your proposal, and give praise in the elevator, otherwise it means you wasted a month of hard work, and even lose the customer.
If you are, you can do it?

A policy paper, the creative word.

This requires that we can in the shortest possible time, to make the most accurate judgments, with the most brief and clear language to express their ideas, so as to achieve the purpose.
As a manager, you had to give one hour with PPT presentation time reporting, but when you get started, the boss suddenly tells you that he is only 10 minutes because of temporary problems to you, asking you to talk about the key points to speed up. Can you calm and fluent, the clarity of the original one-hour report on the work of 10 minutes to complete it wonderful?
As a salesperson, you go the other executives to do business, he had only this time from the company to the airport, you have to use this time to talk about the things you know.
As a business manager, to the public to sell your products, you have clearly expressed your product and its core values in the shortest possible time.
As a financial magazine editor, you need to use the most refined text quickly attract the reader's attention and interest, as well as the risk of telling solutions of his existence.

......
This is an era of fast food, but also a highly competitive era, time has become a luxury most people. Thus, in the face of your life in a variety of "customer" in "rendering", you must always adhere to the "law of the elevator."

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